Alan from the Chevrolet Booth at SEMA 2012 with John Fitzpatrick, Marketing Manager for Chevrolet Performance Cars. He discusses what his job is like, and shares why he loves to mold the consumers impression of the brand. He tells us that he also get to experience the love for the car that people have. Briefly chats about the 2012 Chevrolet ZL1 and its engineering that makes it an amazing car to hit the road in. Watch now.